I ran across this quote from George Lucas a while back. I really like how he describes the Star Wars universe and his role in it.
I am the father of our Star Wars (1977) movie world – the filmed entertainment, the features and now the animated film and television series. And I’m going to do a live-action television series. Those are all things I am very involved in: I set them up and I train the people and I go through them all. I’m the father; that’s my work. Then we have the licensing group, which does the games, toys and books, and all that other stuff. I call that the son – and the son does pretty much what he wants. Then we have the third group, the holy ghost, which is the bloggers and fans. They have created their own world. I worry about the father’s world. The son and holy ghost can go their own way.